enduring corporation


New Member
I'm studying a book on how to write a business plan.

"...the future period might be the first six months in the life of a brand new enterprise, five years in the life of an enduring corporation,..."
What "enduring"/"enduring corporation" means in this sentence?

  • Copyright

    Senior Member
    American English
    Welcome to the forum. :)

    An enduring corporation is a company that lasts, rather than going out of business.


    Lapsed Moderator
    English-Ireland (top end)
    Hello meltingpot - welcome to WordReference :)

    I think in this case "enduring" is in contrast with "brand new".
    So an enduring corporation is a corporation that has been in existence for years (probably) and expects to continue for years to come.

    I probably would not have used "enduring" - I think I would have used "existing":
    ... in the life of an existing corporation,..."
    < Previous | Next >