Hi,
What does exactly engagement rate mean in the context of popularity of social media:
"Tweeted YouTube videos earned a 0.048% Engagement Rate. Compare this to Tweets containing Vine uploads which earned a 0.031% Engagement Rate. That means in the six months since Vine was introduced to social media, it has almost caught up to YouTube uploads on Twitter in terms of engagement. This is amazing considering that for most of its life, Vine was only available on iPhones and iPads."
Is it interest, participation or it means something else? Thank you
What does exactly engagement rate mean in the context of popularity of social media:
"Tweeted YouTube videos earned a 0.048% Engagement Rate. Compare this to Tweets containing Vine uploads which earned a 0.031% Engagement Rate. That means in the six months since Vine was introduced to social media, it has almost caught up to YouTube uploads on Twitter in terms of engagement. This is amazing considering that for most of its life, Vine was only available on iPhones and iPads."
Is it interest, participation or it means something else? Thank you
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