engaging the bidder

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Senior Member
Hi everyone! I don't understand the word "engaging" here. Could I interpret it as "interacting with"?

the context is as follows:
People who turned toward their partners in the study responded by engaging the bidder, showing interest and support in the bid. Those who didn’t—those who turned away—would not respond or respond minimally and continue doing whatever they were doing, like watching TV or reading the paper. Sometimes they would respond with overt hostility, saying something like, “Stop interrupting me, I’m reading.”

source: http://www.theatlantic.com/health/a...-after/372573/?from=timeline&isappinstalled=0
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