Enquirer - Potential Purchaser


Senior Member
Hello all,

I would like some help, please.

How would you call, in an informal context, an "enquirer" or "potential purchaser"? I understand the two terms above are very formal.

Let's give an example about the context I would use this word: a person submits an enquiry through a web form or sends an email enquiring about some costs. I need to say to my boss: "An enquirer has got in touch". How can I say that in a non-formal word?

I'm afraid I don't have many suggestions here. I sometimes use the word "client", but it is not right. Or I simply say "somebody". Can anyone suggest anything different?


  • Cotomelon

    Senior Member
    Thank you all for your replies . I thought that there could be more slang and informal words for "potential clients", but as I can see there are not!

    Again, thank you. I really appreciate your help.

    All the best,



    Senior Member
    UK English
    A potential customer is often referred to as a prospect, although you (or a salesperson) usually contact a prospect than the other way round, as I understand the term.
    It is a marketing term, however.