Enquirer - Potential Purchaser

Discussion in 'English Only' started by Cotomelon, Feb 1, 2011.

  1. Cotomelon Senior Member

    Trento, Italy
    Hello all,

    I would like some help, please.

    How would you call, in an informal context, an "enquirer" or "potential purchaser"? I understand the two terms above are very formal.

    Let's give an example about the context I would use this word: a person submits an enquiry through a web form or sends an email enquiring about some costs. I need to say to my boss: "An enquirer has got in touch". How can I say that in a non-formal word?

    I'm afraid I don't have many suggestions here. I sometimes use the word "client", but it is not right. Or I simply say "somebody". Can anyone suggest anything different?


  2. bibliolept

    bibliolept Senior Member

    Northern California
    AE, Español
    Informally, in my line of business, I would say that we have an information request or a request for an estimate. You could simply say that they are potential clients.
  3. ColinForhan Senior Member

    English - American
    It's also very common to use the term "potential client"
  4. Cotomelon Senior Member

    Trento, Italy
    Thank you all for your replies . I thought that there could be more slang and informal words for "potential clients", but as I can see there are not!

    Again, thank you. I really appreciate your help.

    All the best,

  5. e2efour

    e2efour Senior Member

    England (aged 76)
    UK English
    A potential customer is often referred to as a prospect, although you (or a salesperson) usually contact a prospect than the other way round, as I understand the term.
    It is a marketing term, however.

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