Enter (used alone)

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Mr Bones

Senior Member
España - Español
Hello, friends.

I'm reading an article about e-commerce and I'm curious about this use of enter, which I'd never seen. I think I understand its meaning in context, something like "and here comes...". Could you tell me if I'm right and comment on this use?

They are developing “microbrands” they peddle themselves, handling payment, delivery and other customer relationships. But they can use assistance, of the sort that the guilds of yore offered their predecessors. Enter Shopify, a Canadian software firm whose value has rocketed by 180% in the past year, to $45bn, eclipsing eBay, a better-known veteran of e-commerce.

Thanks, Bones
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