excessive valorisation


Senior Member
Please help me.
Would anyone please help me understand and translate "excessive valorisation" in the following context. This text is excerpted from Digital Sociology which is edited by Kate Orton-Johnson and Nick Prior:

The exercise of our sociological imagination is a vital resource for keeping the gender lens sharp but more importantly focused upon the evolving social relations
within which technology is embedded; an exercise that guards against excessive valorisation of digital futures.
Thanks in advance.
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