fall off

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Daab

Senior Member
Korean
However, pressure is often placed on marketing teams to deliver more leads yesterday! This is where the quest for bigger marketing budgets begins and where you may well see a fall off in return of leads or sales for your marketing budget.

This sentence is from a book titled 100 rules for entrepreneurs.

What is the fall off about? the quality of your business or marketing? I don't think I understand the last sentence.
 
  • Daab

    Senior Member
    Korean
    I don't seem to understand the sentence construction here.
    so a decrease in what?
     
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