Yes, the article (a Powerpoint presentation) is indeed poorly written, although the author is English. It's about downsizing tobacco plants and restructuring them, so he talks about optimization and so on. The previous sentence is about using production machines to their best potential. This "footprint" sentence is just the next item on the list, not really related to anything.
I was thinking in the same direction as you, but I wanted to check with someone out there, so tnx