FR: Visit our website! Apply now! - impératif / infinitif


New Member
English, from Canada
I do a lot of French copy for websites, flyers, social media posts etc. and I'm always confused about the call to action part.
For example, in English, I might say "Visit our website!" or "Apply now!"

In French would I use "visitez notre site" or "visiter notre site"? or "demandez maintenant" or "demander maintenant"?

When is the imperatif correct??
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