Frech und fröhlich


Senior Member
In the Lidl leaflet I am reading, it says "Frech & fröhlich" on a page where they show clothes for children. What does it mean? Thanks
  • Hutschi

    Senior Member
    I searched and found lots of translations for "frech". I suppose it is "pert", "cheeky". "Fröhlich" is "happily", "joyfully"

    But together it is an idiom: high-spirited, it connects cheeky, cool, young

    In some context they add "frisch": "frisch, frech, fröhlich"

    It uses alliteration to improve the sound and make it magic.
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