gave the game away

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When two new luxury fashion boutiques opened in the Chinese city of Renhuai this summer, it was hard to tell they were fake at first.The storefronts, which appeared to belong to the luxury brands Louis Vuitton and Prada, bore huge photos of models posing with legit-looking products while the shelves were packed with posh handbags and accessories.It was only the misspelled branding that gave the game away. One shop called itself "Loius Vuitton", the other "Plada".This is the world of intellectual property (IP) theft, which costs European companies alone about €60bn (£52bn) in lost sales each year, according to figures from the EU's Intellectual Property Office.

What is the meaning of gave the game away in this sentence?

Would you buy a handbag from Plada or Loius Vuitton?
  • Uncle Jack

    Senior Member
    British English
    "Give the game away" can be used for almost any secret or illicit activity ("the game", although "game" is only used in this context in a few idioms). "Give away" here means to inadvertently reveal, and can be used for anything that was meant to have been kept secret.
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