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Senior Member

I am watching "The Great British Bake off" and there is a line that I don't understand.
When the female judge is talking about the male participant who leaves the show that week, she says,

"He never got started. He just tried to be too clever. It wasn't a true Black Forest cake. Then you go and put beetroot in it and meringue on the top. It certainly wasn't his week"

What does "He never got started" mean?
Would someone explain please?

Thank you!
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    Senior Member
    American English
    He took the wrong path at the very beginning – he didn't get started in this race, because he wasn't in this race: he was in some other race.
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