Getting out of the building (customer development)


Senior Member
There are some things I don't understand here I would appreciate any help.

Does "getting out of the building" have here another meaning then just to get out of a building?

Getting out of the building, costumer development.

So the question is what is customer development? What do we want to think about when we hear that word? and what customer development really is is a formal process of how you attached all your hypotheses.

(Video about customer development)
  • Roxxxannne

    Senior Member
    English (northeastern US)
    The phrase as printed at the beginning of the video is Getting out of the Building: Customer Development. (Note the colon.) It's a title that uses an attention-getting phrase in front of the colon and an explanatory phrase after the colon. I've seen more and more of this kind of title in the last couple of decades. For example, Guns, Germs, and Steel: The Fates of Human Societies by Jared DIamond.
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