Goldie Wilson III <for> Wilson Hover Conversion Systems


An advertising:
-- Hi, friends. Goldie Wilson III for Wilson Hover Conversion Systems. You know, when my grandpa was mayor of Hill Valley, he had to worry about traffic problems. But now, you don't have to worry about traffic. I'll hover-convert your old road car into a skyway flier for only $39,999.95.
Back to the Future II, movie

What meaning of "for" is used here? Thank you.
  • pob14

    Senior Member
    American English
    "On behalf of." It's a phrase used regularly in advertisements, or at least it used to be; the comedian Bob Hope used to do TV specials that were sponsored by Texaco, and he would begin the show by saying, "This is Bob 'For Texaco' Hope." (It's not usual to put it in the middle of a name like that; it was something Hope did to be unique.)
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