Hi, [A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. If you're not a leader, then your word has to have a narrow focus. Even more important, however, your word has to be 'available' in your category. No one else can have a lock on it.] 1. What does this 'available' mean here? 2. No one else can have lock on it?? What does this mean?