In a desperate move to


Senior Member
In a desperate move to increase their revenues to meet their sales goal, the company is planning to offer a special discount to customers.

The above is a stand-alone question from Toeic. Am I right to understand "in a desperate move to" as "Desperately taking a move to?" If not, what does it mean? Thanks.
  • owlman5

    Senior Member
    It means that the company made a desperate attempt to increase their revenues. You would preserve the general idea if you used "desperately making a move to increase their revenues", but that phrase really describes the company rather than describing the reason for its special discount. Using "in a desperate move..." describes what the discount is: a desperate move to increase revenues.
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