Hello,
What does the " intellectual cachet or hot press " mean here? I know a hot press means a machine applying heat in conjunction with mechanical pressure, as for producing a smooth surface on paper or for expressing oil, but I don't know what intellectual cachet means, and I wonder what the author is trying to talk about by "intellectual cachet or hot press "?
For the last five decades, most thinkers have described business success in terms of competition. We talk about market share and competitive advantage, we use dozens of sports metaphors--- all about winning and losing. The other line of thought---serving customers---has never had the intellectual cachet or hot press of the competition model.
What does the " intellectual cachet or hot press " mean here? I know a hot press means a machine applying heat in conjunction with mechanical pressure, as for producing a smooth surface on paper or for expressing oil, but I don't know what intellectual cachet means, and I wonder what the author is trying to talk about by "intellectual cachet or hot press "?
For the last five decades, most thinkers have described business success in terms of competition. We talk about market share and competitive advantage, we use dozens of sports metaphors--- all about winning and losing. The other line of thought---serving customers---has never had the intellectual cachet or hot press of the competition model.