To some degree, this need-oriented (advertising )approach is at once both personal and universal: If we're lonely, we can fix it by buying the right mouthwash; if we're having "intimacy" problems, we can pop some Viagra;
Does the ' both personal and universal' means 'the approach is effective both to individual and the public'? many thanks.
Does the ' both personal and universal' means 'the approach is effective both to individual and the public'? many thanks.