is my middle name

hly2004

Banned
chinese
Hi, eveyone:

Could I use the following line as an advertismpent of a service company?

Your satisfaction is my middle name.

(Our goal: meet your satisfaction)
I'm not sure of the use of "middle name" in this situation.


Best wishes
 
  • Siberia

    Senior Member
    UK-Wales - English
    Yes, it sounds quite good. It implies that it is important and dear to him/her.
     

    winklepicker

    Senior Member
    English (UK)
    Sorry. I don't like it. Companies don't have middle names - that's people. And my sounds wrong for a company. It would be OK for a one-man business. How about:

    Your satisfaction is all we care about.
     

    JamesM

    Senior Member
    "Satisfaction is our middle name." It's cheesy, but I have actually heard businesses advertise using this slogan.
    Yes, in fact you can click here to see more than a few examples of its use.

    I agree that it sounds a little cheesy. I wouldn't mind it as a slogan for a dry cleaner or a maid service, but I certainly wouldn't expect to see it as the slogan for a consultant, for example.
     

    Thomas Tompion

    Senior Member
    English - England
    "Satisfaction is our middle name." It's cheesy, but I have actually heard businesses advertise using this slogan.
    I'm rather flattered. My young have been trying to explain to me what cheesy means for many years now. They'll be over the moon.

    If I've understood it right, I'm also flattered, because I thought we were looking for something cheesy.
     
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