it shows the stereotype for the superficial typecasting that it is

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Blue Apple

Senior Member
Persian (Iran)
Does the bold sentence imply "this kind of advertisements show stereotypes as superficial concepts and neutralize their threatening aspects"?

Context:
The Mars Blackmon of Nike commercials is also a caricature of the consumer dupe who needs symbolic goods to confirm his/her sense of identity and status, wanting to know whether the shoes are the key factor in Nola Darling’s admiration for basketball star, Michael Jordon. At the same time, Lee is sending up the type of advertisement that suggests that the product will transform your life, stopping in one particular commercial to shout, ‘Hey shut up! I’m doing a commercial here’ out of the window. Needless to say, a commercial such as this also sends out a message about stereotyping to white viewers. On the one hand, it shows the stereotype for the superficial typecasting that it is and, on the other, it defuses the threatening image that the stereotype carries (Art and Advertising by Joan Gibbons).
 
  • owlman5

    Senior Member
    English-US
    Does the bold sentence imply "this kind of advertisements show stereotypes as superficial concepts and neutralize their threatening aspects"?
    :thumbsup:Yes, it makes that claim, Blue Apple. But it doesn't really "imply" this message. Instead, the sentence states it openly.
     
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