keep the heat on its rivals in the category.

Wookie

Senior Member
Korea, Korean
After the success of the audacious “Whopper Freakout” campaign, which began in 2007, Burger King Holdings kept the heat on its rivals in the fast-food category, with mixed results. (source)

What does the phrase in bold mean?
 
  • cuchuflete

    Senior Member
    EEUU-inglés
    To keep the heat on = continue to pressure

    In this case it specifically means to continue to compete vigorously.
     
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