keep the heat on its rivals in the category.

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Wookie

Senior Member
Korea, Korean
After the success of the audacious “Whopper Freakout” campaign, which began in 2007, Burger King Holdings kept the heat on its rivals in the fast-food category, with mixed results. (source)

What does the phrase in bold mean?
 
  • cuchuflete

    Senior Member
    EEUU-inglés
    To keep the heat on = continue to pressure

    In this case it specifically means to continue to compete vigorously.
     
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