"Kick it up a notch" - Take note of the correct form of the expression - means to "up the ante" or "increase the intensity of the activity or the level of competition". As to "Kick it up to 30's", this is an expression that I've never heard before, but my gut feeling as a native speaker is to say that it carries the same meaning as "let's get this party started" or "make an effort to make things more crazy and fun".
I hope this helps,
P.S. When you ask questions in English, it's good to remember to add the auxillary verb "do" to the beginning: "Do both phrases have the same meaning?"
Well this time, it was not from my friends anymore. It was from the movie "Jersey Girl" They were talking about a party and Ben Affleck's character said to one guy "kick it up the 30's" but I didn't have a clue on what he was saying so far? If someone knows or I got it wrong, please let me know.