leveraging sponsorship

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Manuel_M

Senior Member
Maltese
Could someone kindly explain what leveraging in the context of sponsorship means:

wholesaler, distributorship, and advertising services in the field of _________ in connection with leveraging corporate sponsorship with services and goods offered to government and private agencies to encourage socially-responsible programs.

Many thanks.
 
  • mrenglish

    Member
    England, English (French & Spanish)
    It means that corporations are investing money, at high risk, with the view to future potential gains.
     
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