"Longer Pieces" and "rough cuts"

Alaor Santos

Senior Member
Portuguese Brazil
Hello, can you help me with the words "pieces" and "rough cuts" here, please?

This is part of an interview with a media consultant. He is talking about political media. He says:

"... Look at a lot of the ads from HC and BO - there's no music, there are longer pieces, rough cuts, town halls, actual interaction with people."

Thank you!

  • Diablo919

    Senior Member
    US / English
    My guess is that "longer pieces" means the ads might be longer, and "rough cuts" might be unedited video footage (raw?).
    Maybe someone will have a better idea.
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