look for hole

[bosun]

What does " hole" indicate in the following sentence?

The French have a marketing strategy that sums up positioning: Cherchez le creneau( look for hole ). To find a hole, you have to be able to think in reverse.
(Also, Does the french indicate language or what else?)

 

[timpeac]

Bosun - since your question refers to both the French and English languages I will move it to the French English forum.

By the way - I would have thought the appropriate translation for créneau here is "niche".

 

[edwingill]

niche or gap (in the market)

 

[Venusia]

The hole in this context is a need or want that is either unsatisfied or inexisting at present.

 

[Agnès E.]

Un vide, peut-être ?