look for hole


What does " hole" indicate in the following sentence?

The French have a marketing strategy that sums up positioning: Cherchez le creneau( look for hole ). To find a hole, you have to be able to think in reverse.
(Also, Does the french indicate language or what else?)
  • timpeac

    Senior Member
    English (England)
    Bosun - since your question refers to both the French and English languages I will move it to the French English forum.

    By the way - I would have thought the appropriate translation for créneau here is "niche".