[mobile] engagement

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Senior Member
A “new” crop of CRM vendors has emerged, either as existing vendors that have reinvented themselves in some way (Salesforce, SugarCRM, RightNow/Oracle) or have reached significant maturity natively in the new CRM space (Lithium, GetSatisfaction, Jive.) But as evolved as these vendors can be — and technology products often outpace their customer needs by a few years — this time it’s different. Customers have gone beyond social and are virtually demanding high function mobile engagement.

Please can anyone tell me what "mobile engagement" implies? Thanks.
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