A “new” crop of CRM vendors has emerged, either as existing vendors that have reinvented themselves in some way (Salesforce, SugarCRM, RightNow/Oracle) or have reached significant maturity natively in the new CRM space (Lithium, GetSatisfaction, Jive.) But as evolved as these vendors can be — and technology products often outpace their customer needs by a few years — this time it’s different. Customers have gone beyond social and are virtually demanding high function mobile engagement.
Please can anyone tell me what "mobile engagement" implies? Thanks.
Please can anyone tell me what "mobile engagement" implies? Thanks.
