Most Sought-After Endorsement


Senior Member
Does "endorsement" here mean "the fact of a famous person appearing in an advertisement saying that they use and like a product"(Cambridge Dict)?

Thanks in advance

Stephen Hawking Has Become Awards Season's Most Sought-After Endorsement
The team behind The Theory of Everything, which recounts his life story,hasn’t missed an opportunity to mention that a single tear was wiped from his eye upon seeing their film. In early November, Hawking attended an Interstellar screening, after which Oscar hopefuls Anne Hathaway and Jessica Chastain posed for pictures with him.


  • PaulQ

    Senior Member
    English - England
    Yes, it does - also extended to a famous person appearing to approve of something, whether for advertising or not.
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