Ms. de la Fressange is a canny businesswoman who knows how to market her brand: herself.

tesoke

Senior Member
USA
Persian
Hi, in the following sentence, from a GRE test, I have problem with the punctuation. I cannot understand using : before herself!! Why?

Despite her relaxed and flexible style, Ms. de la Fressange is a canny businesswoman who knows how to market her brand: herself.
 
  • cyberpedant

    Senior Member
    English USA, Northeast, NYC
    I don't know if there's an actual "rule" for this usage, but it's not unusual. The colon serves to focus the reader's attention on the following word.
     

    GreenWhiteBlue

    Senior Member
    USA - English
    The colon may be followed by examples or an explanation. Here, we are told what "her brand" means, and it is "herself": the main "brand" marketed by Ms. de la Fressange is nothing else than Ms. de la Fressange.
     
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