No buts, it's got to be butter

< Previous | Next >

Ilya Ostrovsky

New Member
Russia, russian
I found it as a strapline for the advertising campaign of butter. Does it mean anything or it's just an alliteration?

Kind regards!
 
  • Quaeitur

    Senior Member
    French
    It probably has to do with the invasion of butter-like products, supposedly better for one's health.

    When serving butter, if someone complains (=says "But I can't!"), the answer is
    No buts! (no complaining!), it's got to be butter!
     

    Lechatnoir

    Senior Member
    English-USA
    "No buts!" is an expression said in english when you want to deter someone from responding "But...!"
    mothers say this often to their children. In this case, its more of a playful alliteration though. I doubt someone is really going to say "But I really don't want butter!!!"

    edit: Quaeitur was quicker than I :)
     
    Last edited:

    Ilya Ostrovsky

    New Member
    Russia, russian
    Thanks!
    I would concern it as an alliteration with deep meaning based on experience. And targeted to prompt a smile from the reader.
     
    < Previous | Next >
    Top