non-moral excellence

[Ahmed Samir Darwish]

In "Judged", by Ziyad Marar, the author said:

We also gain credit for competence, often unfairly, through status and other success signals such as money, power, intelligence, beauty or wit – especially if you are not seen to be striving too hard to make a good impression. A judgement of non-moral excellence can conjure up a feeling of admiration12 all the more if the feature admired looks like it required no effort. Not surprisingly, people will therefore often conceal the

What does this mean?

 

[lingobingo]

I’m not sure, but the footnote tells you that:

Jonathan Haidt distinguishes between ‘admiration’ and ‘elevation’, saying that the former is inspired by non-moral excellence, i.e. competence, while the latter is inspired by moral excellence.​