number of leads

< Previous | Next >


New Member
Hi everyone,

I'm reading a trade show report and I came accross this phrase " number of leads", I wonder what does it mean? Thanks a lot.
  • owlman5

    Senior Member
    "Leads" generally refer to pieces of information which help salespeople contact new customers. This might include clients' phone numbers, addresses, or even information about things that the customers have bought before. Many companies provide their salespeople with "leads" before the salespeople go out to sell products and services.

    So, "number of leads" probably means the number of potential customers on some list. That is ordinarily how the phrase would be used in a trade show report.
    Last edited:
    < Previous | Next >