où vos désirs sont à la mode

Discussion in 'French-English Vocabulary / Vocabulaire Français-Anglais' started by Rupie, Jun 12, 2009.

  1. Rupie Senior Member

    UK English
    Hello again,

    Le magasin xxxx se veut être, depuis 1909, le lieu incontournable où vos désirs sont à la mode.

    Since 1909 the xxx department store has been an unmissable point-of-call, where your desires set the trend, where fashion mirrors your desires???
    It goes on to say that today the store is spacious, modern, etc.

    I'm not sure what they mean by the phrase - is it in the sense of customers have been always to find what they want?

    Many thanks
     
  2. paulvial

    paulvial Senior Member

    Hello
    It means that your desires are fashionable / "in" / cool , and both your interpretation " where your desires set the trend " and "where fashion mirrors your desires are excellent
    The department store wants to be seen /recognised as the (one) place where your ....
     
  3. Rupie Senior Member

    UK English
    Thank you for the explanation and vote of confidence, paulvial!
     

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