ORGANIC social media post

KHS

Senior Member
ORGANIC social media post:

In this context ("organic social media post"), "organic" means a post that you didn't have to pay to put in social media. By extension, "organic reach" is the number of people who read a post that was made without cost (versus an advertisement that is paid for).

Example:

Facebook algorithms have changed over time, and the organic reach of a post has decreased between 2017 and 2021.

You can find these terms in use here:
How the Facebook Algorithm Works in 2021 and How to Work With It
 
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