Osserviamo, in quest’ultimo decennio, un deciso cambiamento

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PuddingDisaster

Member
Italian
Hello,

I need some help translating the bolded part:

Osserviamo, in quest’ultimo decennio, un deciso cambiamento di rotta ed una progressiva evoluzione dei programmi di fidelizzazione.
Dai quelli singoli, gestiti dalle singole aziende, si sta passando a programmi di coalition, che accentrano in un unico soggetto servizi e prodotti messi poi a disposizione di tutti gli aderenti al network.


My English translation is:

We observe, in the last decade, a definite change of route and a progressive development of loyalty programs.
From the individuals, managed by individual companies, it's moving on to coalition programs, which centralizes in a single subject services and products which are then made available to all participants in the network.


It just sounds bad to me. D: Help, please? Thanks in advance!
 
  • pescara

    Senior Member
    English-USA
    Direi: Over the past decade, we have seen a definite change in approach and a progressive evolution in loyalty programs. There is a shift occurring from separate programs managed by individual companies to coalition programs, which centralize a group of products and services and make them available to all participants in the network.

    Ciao.
     
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