politique produit

  • Elisabeth

    Senior Member
    England and English
    Deux approches sont en effet possibles. L'une, dite "politique produit", s'attaque à l'offre, à l'image et à la perception dans la société du produit.

    I can translate the rest of the sentence fine, but product policy is what I came up with and it doesn't seem very english! Help is much appreciated.
     

    Benjy

    Senior Member
    English - English
    heh.. i can see what they mean, but just not a good way too word it in english. cos obviously the idea behind this "politique produit" is to change peoples perception of the thing in question "le produit" but how to make a concise statement about it that captures the meaning i do not know :/ sorry
     
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