PR debacle

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Castellano, Argentina
Article chunk extracted from DOJ confirms successful iPhone data extraction, withdraws encryption case against Apple [u] - General Discussion Discussions on AppleInsider Forums

[...]Not only does Apple need to recover from the inevitable PR debacle, but it must also work to secure its devices against an attack method that could be aired in public as court evidence.[...]

What does "PR" stand for in that context? I searched acronyms and found these two that could fit:

Public Relations
Press Release

Which ones would it be in this case? Why? Is there any other possibility?


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