The man who founded the clothing manufacturer was Levi Strauss, born Löb Strauß, so that Levi was an Americanized form. The common American pronunciation of Levi at the time was /li:vai/. The Century Cyclopedia, for example, gives that pronunciation alone for the biblical personage.Dear members,
Would you please tell me how I should pronounce the proper name "Levy / Levi" Strauss ? Is it /li:vi/ or /li:vai/ ? The brand "Levi's" is pronounced /li:vais/, is it not?
Thank you for your help
We (in the U.S.) pronounce it to rhyme with "mouse."Hello,
What about "Strauss"? /stro:z/ or /straus/. I think that for the jeans is /livai stro:z/ while the anthropologist the pronunciation is not anglicised: /levi straus/, even for the waltz composer "J. Strauss"