Proper usage of the qualifier "kind of"

Jim Beauhawk

New Member
Quick question: I'm working on business text to describe a totally new product offering. For our purposes here, let's take as a given that "XYZ" is a blended expression of X, Y and Z that both describes a totally new product and that could one day emerge as a likely term of art. However, "XYZ" as a term today does not exist. Here, then, is the sentence in question:

"ABC Company creates a kind of XYZ accessible via the Internet..."

Question is this: Am I hedging here in the use of the qualifier "kind of" or, as is my intent, am I merely establishing the fact that there is no precedent and therefore approximate language is preferrable to language that appears more direct but is actually less precise? It seems to me that I can't properly say "creates an XYZ" because "XYZ" is not a known term, has no precedent and therefore no literal meaning yet, other than that which we attribute to it.
  • panjandrum

    Senior Member
    English-Ireland (top end)
    If the product is as good as you suggest, and the term XYZ has the future you suggest, perhaps you should use it without any modifier whatsoever.
    Presume your audience's familiarity with this unfamiliar term and you flatter their ego - and your product.

    Well it's a theory.

    PS: Hello Jim, and welcome to the WordReference forum.
    Please remember this welcome when you are the multibillionnaire owner of ABC InterGalactic Inc.