Récepteur - publicité

[Miaowmix]

Hello cool cats.

I'm wondering how to translate the term émetteur et récepteur in the context of marketing, communications, advertisement, etc.

A sentence =using the word émetteur could be:

Le discours publicitaire ne se content pas d'influencer le récepteur, puisque en retour, le récepteur en est un de ses façonneur.

Thanks!

 

[jetset]

le récepteur : the audience.

 

[Miaowmix]

Makes sense, thanks.

But do you know, or does anyone know, what if Benedict Anderson in Imagined Communities uses the term audience. I haven't read the book, and I think the of author of the previous lines is referring to that book when she uses the term récepteur.

I know my question is a bit of a long shot, but with so many luminaries on this forum, one can always hope!

Thanks!