Récepteur - publicité

Miaowmix

Senior Member
Quebec - Français
Hello cool cats.

I'm wondering how to translate the term émetteur et récepteur in the context of marketing, communications, advertisement, etc.

A sentence =using the word émetteur could be:

Le discours publicitaire ne se content pas d'influencer le récepteur, puisque en retour, le récepteur en est un de ses façonneur.

Thanks!
 
  • Miaowmix

    Senior Member
    Quebec - Français
    Makes sense, thanks.

    But do you know, or does anyone know, what if Benedict Anderson in Imagined Communities uses the term audience. I haven't read the book, and I think the of author of the previous lines is referring to that book when she uses the term récepteur.

    I know my question is a bit of a long shot, but with so many luminaries on this forum, one can always hope!

    Thanks!
     
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