relais d'opinion


New Member
Ireland - English
Hi -

looking for an idiomatic, or possibly industry translation for 'relais d'opinion'.

The context is :

Une base de données de relais d'opinion couvrant 35 pays.

  • Eno

    New Member
    Ireland - English
    The industry is public affairs.

    I have an idea that the text is referring to a database of opinion poll results.

    Would this make sense?


    Senior Member
    text is referring to a database of opinion poll results. (but this poll refers not exactly to opinion-leaders but rather to sort of opinion-knowers)

    above example (in french) of relais d'opinion

    La prise de position d’une association de consommateurs, le papier d’un grand éditorialiste, le rapport d’un expert, autant de facteurs qui aujourd’hui jouent un rôle déterminant dans les décisions des pouvoirs publics.


    Senior Member
    English/lives France
    they don't make the opinion, they reflect it (they are mirrors of the opinion)
    Sorry - I had understood that they shaped opinion. A database of locations (locuses? loci?) offering insight into opinion around Europe? This is a heck of a phrase to translate.


    Senior Member
    A relais d'opinion is what we call in the US a 'push poll'. They are designed to influence public opinion by influencing voters using the format of polling. It is a technique used by lobbyists and spin doctors.
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