sell out on something

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Allegro molto

Senior Member
Japanese
Hello

But will it be prepared to use such leverage now that Europe is in such need of a Chinese money infusion? In the medium term, analysts say, China’s help may come at a very steep price if Europe sells out on its values or prolongs rules that blatantly disadvantage its own companies.
(In Search of Leverage With China, the NYT, the IHT)
http://www.nytimes.com/2011/11/22/world/europe/22iht-letter22.html?pagewanted=2&ref=china

What does 'sells out on' mean?

Thank you
 
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