sell out on something

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Allegro molto

Senior Member

But will it be prepared to use such leverage now that Europe is in such need of a Chinese money infusion? In the medium term, analysts say, China’s help may come at a very steep price if Europe sells out on its values or prolongs rules that blatantly disadvantage its own companies.
(In Search of Leverage With China, the NYT, the IHT)

What does 'sells out on' mean?

Thank you
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