selling points

Discussion in 'Financial Terms' started by Camilord, Dec 11, 2012.

  1. Camilord Member

    Bogotá, Colombia (Spanish)
    Hello everybody.

    I am taking an English lesson about ads and one exercise ask me to chose a well-known comercial product, search its advertising on the web and then "write about the product's selling points and main reasons people should buy the product".
    I guess that the "selling points" would be the advantages of the product that are mentioned in the advertising, but I do not have a clue about this.

    I thank you in advance for your help with this issue.
  2. Ayutuxtepeque

    Ayutuxtepeque Moderador

    San Salvador, El Salvador
    Español salvadoreño
    Hola Camilord:

    El término "selling point" vos lo podés encontrar en nuestro diccionario:

    Empero, otras dos opciones, aparte de la que nuestro diccionario te muestra y que podés considerar son:

    -Fortalezas del producto
    -Ventajas del producto

  3. k-in-sc

    k-in-sc Senior Member

    Or maybe something like "factores a destacar."

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