Shift preferences

[KsSp]

Hello.
Could anyone please comment on the following?
Is the expression "to shift preferences towards <something>" idiomatic? In contexts like "This new product is going to shift consumers' preferences towards it, so they will buy the new product instead of the old one, which used to be their favourite", would it sound natural?
Thank you.

*Abbreviation expanded by moderator (Copyright).

 

[Keith Bradford]

In the past, "shift" was considered slang. Now it's colloquial and would sound natural in a magazine.

"Move" or "direct" would be more formal.

 

[KsSp]

Thank you. It could not be more helpful.