stay ahead

marcbatco

Senior Member
Italian-Italy
Hi, I would like please to ask you if the expression in bold is correct in the following:
It is vital that X Inc. catches up with the technology advancements. Doing so would allow the organisation to both not cede valuable ground to the industry’s frontrunners, and also stay ahead of the digital transformation process that the industry is expected to experience in the next few years.
 
  • lingobingo

    Senior Member
    English - England
    The expression “stay ahead of” is fine — assuming you literally mean being ahead of whatever is meant by the digital transformation process, rather than just keeping pace with it.
     

    marcbatco

    Senior Member
    Italian-Italy
    The expression “stay ahead of” is fine — assuming you literally mean being ahead of whatever is meant by the digital transformation process, rather than just keeping pace with it.
    Hi lingobingo, and thank you for your advice. In your opinion, would it be more appropriate to use Doing so or This/That approach/strategy?
     
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