sure as heck

Kirill V.

Senior Member
Russian
Hello, everybody!
This is a Jeb Bush's remark during the recent Republican debate (source: http://www.bbc.com/news/world-us-canada-34784688):

We're not going to be the world's policeman, but we sure as heck better be the world's leader

I take this sure as heck as being a synonym for certainly/ for sure... But I can't find it in my dictionaries.

Am I right on my interpretation, and is this a more or less widespread expression, or just a one characteristic of the guy?
Thanks a lot!
 
  • suzi br

    Senior Member
    English / England
    It is an everyday expression, so I am a little surprised you cannot find it. The word heck is in our dictionary.
    It is just an intensifier, as you say: "certainly" is a good gloss.

    It probably originates as a euphemism for "sure as hell" among people who want to avoid swearing.
     

    Kirill V.

    Senior Member
    Russian
    It is an everyday expression, so I am a little surprised you cannot find it. The word heck is in our dictionary.
    It is just an intensifier, as you say: "certainly" is a good gloss.

    It probably originates as a euphemism for "sure as hell" among people who want to avoid swearing.
    Thank you, Suzi!
    I just added it to the most popular online dictionary (www.multitran.ru), so other people don't have to ask:)
     
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