swamp everything

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Senior Member
Hello everyone,

From the book Thank You for Being Late by Thomas Friedman.

Globalization has always been everything and its opposite—it can be incredibly democratizing and it can concentrate incredible power in giant multinationals; it can be incredibly particularizing—the smallest voices can now be heard everywhere—and incredibly homogenizing, with big brands now able to swamp everything anywhere.

What does "swamp everything" mean?

Thank you.
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