The magazine did not sell out its <run>


Senior Member
Chinese - China
When Scarlet appeared in London in December 1887, its author received a flat fee of twenty-five pounds—about $120 on the fluctuating contemporary exchange. (At an auction at Sotheby’s in the 1970s a copy of the magazine brought twenty times that figure.) The magazine did not sell out its run and harvested a discouraging crop of reviews in obscure publications, noting Holmes’s debt to Poe’s C. Auguste Dupin.

Sherlock Holmes—Introduction

Hi. What does “run” mean here?
Thank you.
  • Roxxxannne

    Senior Member
    American English (New England and NYC)
    The magazine's publishers did not sell all the copies that were printed.


    Senior Member
    English - U.S.
    Those copies were printed during a "press run". The printing press was set up to print that issue and a specific number of copies were printed while the printing press was running.