The meaning of "10-year incumbent"


Senior Member
SK Telecom has transferred its corporate creative account, worth US$2 million, in-house following a pitch that included SK Marketing & Company and 10-year incumbent TBWA

What does "10-year incumbent" mean in this sentence?
  • Matching Mole

    Senior Member
    England, English
    An incumbent is someone who currently holds an office or official position. "10 year" describes how long the incumbent has held that position. In this case the "incumbent" is a company, presumably one contracted (holding the "account") as an advertising consultancy. They have this contract and have held it for 10 years.
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