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These brain regions play key roles in whether people convince others of their ideas. Perception is important in social cognition too. The perception of someone's enthusiasm, or reputation, can make or beak a deal. Understanding how perception becomes intertwined with social decision making shows why successful iconoclasts are so rare.
The above passage is from Cambridge IELTS 9-Test 2-passage 3's reading practice.
What does this sentence mean here, espeically the word "perception" ?
Thanks.
These brain regions play key roles in whether people convince others of their ideas. Perception is important in social cognition too. The perception of someone's enthusiasm, or reputation, can make or beak a deal. Understanding how perception becomes intertwined with social decision making shows why successful iconoclasts are so rare.
The above passage is from Cambridge IELTS 9-Test 2-passage 3's reading practice.
What does this sentence mean here, espeically the word "perception" ?
Thanks.