The rise and rise of airbnb

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Just now, I watched the CNN. One report features Airbnb and its title is "THE RISE AND RISE OF AIRBNB". My question is what "THE RISE AND RISE OF" means? Does that mean that Airbnb rise, fall, then rise again?
  • Egmont

    Senior Member
    English - U.S.
    It means that Airbnb is rising and is continuing to rise, with no fall (at least so far). It is a play on words, based on the common phrase "The rise and fall of [something]."
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